Marketing Strategies for Small Businesses That Actually Work with Tara Dotson Riley

At this quarter’s Fulshear Regional Chamber FOR Commerce Membership Luncheon, we were thrilled to welcome Tara Dotson Riley, owner of Tara Lynn Media, as our guest speaker. Tara shared her expertise in marketing and social media strategy, delivering an insightful presentation on “5 Marketing Strategies for Small Businesses That Actually Work.”

With a room full of business owners and professionals eager to elevate their marketing efforts, Tara broke down actionable strategies to help businesses grow their online presence, engage their target audience, and drive real results.

Key Takeaways from the Presentation:

• Master Your Brand Messaging – Build a strong, recognizable brand that stands out
• Leverage SEO & Local Search – Get found by the right customers on Google
• Content Marketing – Create valuable content that builds trust and authority
• Social Media That Sells – Use a strategic approach to engage and convert
• Email Marketing – Nurture leads and turn them into loyal customers

Tara also shared bonus Canva design tips and real-world examples of how small businesses can implement these strategies to stand out in today’s competitive market.

Attendees walked away with practical insights and a fresh perspective on how to refine their marketing efforts, connect with their ideal customers, and maximize their online visibility.

We appreciate Tara for sharing her knowledge and thank all our members who joined us for this impactful luncheon. Stay tuned for details on our next event—we can’t wait to continue supporting the growth and success of our business community.